Proposal · 27 October 2026 Website · Branding · SEO · Meta Ads

Great floors.
A brand and website
that match the work.

A full branding refresh and a new WordPress website for A & T's Floor Sanding & Polishing, built to win Newcastle floor sanding searches from the first click. Then optional monthly SEO and Meta Ads so more of Newcastle, Lake Macquarie and the Hunter finds you and calls.

Polished timber stairs finished by A and T's Floor Sanding
Real A & T's job photo, carried across from your current website
Prepared for
A & T's Floor Sanding & Polishing
Macquarie Hills / Charlestown NSW · ajsanderman.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
26 November 2026
30 days from issue
01 · Executive Summary

The opportunity

A & T's Floor Sanding & Polishing is a family owned Lake Macquarie business based in Macquarie Hills and Charlestown, with more than 20 years on the tools. You sand, polish and restore timber floors across Newcastle, Lake Macquarie and regional towns up to about two hours away. The work is already there.

This proposal is about giving that work a brand and a website that look as professional as the floors you finish, then optionally keeping you visible with SEO and Meta Ads. It's $2,500 + GST for the WordPress website and branding refresh, then an optional $850 + GST a month for SEO and Meta Ads once the site is live. Meta ad spend sits on top at $25 a day, paid straight to Facebook.

◆ Why this, and why now

Built on what's already working for A & T's
  • ◆
    Floor sanding is searched locally. Homeowners looking for "floor sanding Newcastle" or their suburb pick from the first few results on their phone. Clear pages with a quote form and one-tap calling win that job.
  • ◆
    Your current site undersells the work. The new crest brand and the design already built show what a modern, mobile-first site looks like for A & T's, then we put it on WordPress on your domain.
  • ◆
    Suburb pages open more of the map. Thirteen Newcastle and Lake Macquarie suburb pages, plus four regional towns you already travel to, give Google a page for each place you want work from.
  • ◆
    Ads fill the gaps while SEO builds. Meta Ads can put your finished floors in front of local homeowners from week one, with lead forms going straight to your phone.
Open plan kitchen with freshly finished timber floors
Open plan timber floor
Polished parquetry floor
Parquetry polish
Polished timber stairs with glass balustrade
Timber stairs
Before and after floor sanding
Before and after
Glossy kitchen timber floor
Kitchen floor

Real A & T's Floor Sanding job photos from your current website.

02 · Branding Refresh

The Classic Arch Crest, ready to use

Your new brand is already designed: the Classic Arch Crest in charcoal and spotted gum, with a full lockup set, favicons, social assets and mockups. The WordPress build puts this brand on every page. Files are ready for the van, shirts and business cards when you are.

Logo before and after
Before
Current A and T's header logo
Your current header logo on ajsanderman.com.au.
After
New Classic Arch Crest logo
The Classic Arch Crest: charcoal, spotted gum, and the herringbone A.
Brand in the wild
A and T's crest on a ute canopy panel
Ute
A and T's business cards mockup
Business cards
A and T's polo, tee and cap mockup
Apparel
1
Branding refresh
Included in setup

The Classic Arch Crest system, already designed and exported for print and digital use.

✓
Crest lockups. Crest, horizontal, stacked and icon versions in colour, reversed, mono black and mono white.
✓
Brand guidelines. Colours, spacing and usage rules so the brand stays consistent.
✓
Ready-to-print assets. Favicons, social covers and mockups for van, cards and apparel.
03 · Your New Website

Before and after, already designed

We've already designed the full site so you can see exactly what you're getting. Same services, your real photos and contact details, rebuilt to look modern, load fast on a phone and rank for floor sanding searches. The final site will be built on WordPress based on this design, then launched on your domain. Have a click around the design preview: atsfloorsanding.pages.dev

Desktop
Before
Current A and T's website on desktop
ajsanderman.com.au today, captured 27 October 2026 at 1440px wide.
After
New A and T's website on desktop
The new homepage at the same size, with the crest brand and a quote form in the first screen.
On a phone
Before
Current A and T's website on a phone
Today on an iPhone sized screen.
After
New A and T's website on a phone
"Call now" and "Free quote" stay in reach on every page.
25 pagesHome, 3 services, 17 areas, gallery, about, contact and moreEach with its own title, description and schema
WordPressFinal build based on this designLaunched on your domain once approved
Mobile firstSticky call and quote bar on every pageBuilt for phones first, then desktop
Before
ajsanderman.com.au
  • ✕ Generic header logo that doesn't match a premium floor finish
  • ✕ Limited structure for local floor sanding searches beyond the home page
  • ✕ No dedicated suburb or regional pages for the areas you already service
  • ✕ Quote path is harder to find on a phone
  • ✕ Branding and site feel disconnected from the quality of the finished floors
View the current site
After
The new A & T's website
  • ✓ Homepage built to rank for "Floor Sanding Newcastle", with floor polishing as the secondary target
  • ✓ 3 service pages: Floor Sanding, Floor Polishing and Timber Floor Restoration
  • ✓ 13 suburb pages and 4 regional pages for the towns you travel to
  • ✓ LocalBusiness schema, service schema, breadcrumbs, FAQ schema, a sitemap and an llms.txt
  • ✓ Crest brand on every page, with your real job photos only
  • ✓ Quote form in the first screen, sticky call and quote bar on phones
  • ✓ Final delivery on WordPress, based on this design
Explore the design preview
04 · SEO

Found first when Newcastle searches for floor sanding

The new website is the foundation. The optional monthly retainer is what moves you up. SEO keeps the home page, service pages and every suburb and regional page working harder for the searches that bring floor sanding and polishing jobs.

HomeFloor Sanding NewcastleFloor polishing as the secondary target
13Suburb pagesCharlestown through Swansea
4Regional pagesScone, Muswellbrook, Singleton, Pokolbin
Local and regional coverage on the new sitePage type
PageFocus
HomeFloor Sanding Newcastle
Floor Sanding / Polishing / RestorationService · Newcastle
Charlestown, Belmont, Kotara, Cardiff, Toronto, Warners Bay, AdamstownSuburb
Merewether, Newcastle, Lambton, Glendale, Valentine, SwanseaSuburb
Scone, Muswellbrook, Singleton, PokolbinRegional · travelling to you
2
SEO
Optional monthly

Ongoing work on the new WordPress site once it is live, reported monthly. Starts on completion of the web build.

✓
Audit and keyword plan. Where you stand for floor sanding and polishing across Newcastle, Lake Macquarie and the Hunter, and where the opportunities are.
✓
On-page and technical SEO. Titles, page content, speed, mobile and schema kept in shape across the home, service, suburb and regional pages.
✓
Content improvements. Strengthening the pages that can win more of the right searches, without inventing claims or reviews.
✓
Monthly ranking report. Plain English: what moved, what we did and what's next.
05 · Meta Ads

Floor jobs from Facebook, on a small daily budget

SEO builds over months. Meta Ads put A & T's finished floors in front of homeowners across Newcastle and Lake Macquarie from the first week. We already run this lead form setup for other trade businesses, with enquiries going straight to the owner's phone. Here's what a $25 a day campaign did for one of them.

Sunshine Coast Arborist
Owner · Sunshine Coast QLD
Campaign paused due to being too busy
$25/day ad spend
2 to 3
Leads a day
25+
Leads in the pipeline
8
Already converted
Meta lead centre showing intake, qualified and converted leads

The Meta lead centre: paid, priority leads moving from intake to qualified to converted. Customer names hidden for privacy.

◆

Why it works for floor sanding. Timber floor work is visual and local. A photo of a freshly sanded and polished floor, shown to homeowners in your suburbs, with a two-tap quote form, is exactly what gets people to act. Ad spend is billed direct to Facebook at $25 a day, never through us.

3
Meta Ads (Facebook & Instagram)
Optional monthly

Lead form campaigns for floor sanding and polishing, targeted at homeowners in the areas you service. Starts on completion of the web build, alongside SEO.

✓
Campaign setup. Ad account, pixel, audiences and lead form campaigns for the suburbs and towns you want work from.
✓
Ad creative. Made from your real job photos and the new crest brand.
✓
Leads to your phone. Name, number, suburb and job details, delivered instantly.
✓
Ongoing management. Budget moved to the ads and suburbs bringing in the best jobs, with a plain English monthly report.
✓
Ad spend paid direct. $25 a day, billed to you by Meta (Facebook), never through us.
06 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with the new WordPress site setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, calls and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
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Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
08 · Investment

Investment, in plain numbers

One setup fee for the WordPress website and branding refresh, then an optional monthly fee for SEO and Meta Ads that starts when the web build is complete. Ad spend is billed directly to you by Meta at $25 a day. It never comes through the agency.

Website + Branding · One-off
$2,500+ GST
WordPress website and branding refresh
Monthly Marketing · Optional
$850/mo + GST
SEO + Meta Ads, from web build completion
Ad spend · Paid to Meta
$25/day
Paid straight to Facebook, not through us.
What's includedInclusion
Classic Arch Crest branding refresh and asset packSetup
WordPress website based on the design previewSetup
Home, service, suburb, regional, gallery, about and contact pagesSetup
SEO setup across every page on launchSetup
Ongoing SEOOptional monthly
Meta Ads management and creativeOptional monthly
Meta ad spend at $25 a dayPaid to Meta
Monthly reportOptional monthly
Setup, then optional monthly$2,500 + $850/mo
◆

The bottom line. $2,500 + GST for the WordPress website and branding refresh, then an optional $850 + GST a month for SEO and Meta Ads once the site is live, with ad spend at $25 a day paid straight to Facebook.

All fees are quoted in Australian Dollars and are exclusive of GST. The setup fee is $2,500 + GST, a one-off fee covering the WordPress website and branding refresh. The optional monthly marketing fee is $850 + GST and covers SEO and Meta Ads management, starting on completion of the web build. Meta ad spend is billed directly to A & T's Floor Sanding & Polishing by Meta (Facebook) at $25 a day and is not invoiced through Fresh Digital. Results shown for other clients are examples, not guarantees. This proposal is dated 27 October 2026 and is valid for 30 days from issue, until 26 November 2026.

09 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions.
02
Access & onboarding
We lock in brand preferences, gather any extra photos and get access to your domain and accounts.
03
WordPress site live
The design is built on WordPress and launched on your domain with the new crest brand.
04
Optional monthly marketing
If you choose it, SEO and Meta Ads start on completion of the web build, with a plain English report each month.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226